Afghanistan's digital advertising landscape in 2026 shows a modest average CTR of 0.15%, reflecting emerging online engagement. The total spend on digital ads is projected at USD 45 million, driven by increased mobile device usage which now accounts for 78% of ad impressions, indicating a shift towards mobile-first marketing strategies.
The number of active digital advertisers continues to grow, reaching approximately 1,200 businesses. With an average CPC of USD 0.25, advertisers can reach targeted audiences cost-effectively. As internet penetration expands, digital advertising in Afghanistan is expected to become more sophisticated, fostering local e-commerce and digital services.