0.45%
Display Advertising Click-Through Rate (CTR)
Angola's digital ads are seeing a CTR of 0.45% in 2026, indicating moderate engagement levels.
$120 million
Digital Ad Spend in USD
Total digital advertising expenditure in Angola is projected to reach $120 million in 2026.
1,200 AOA ($2.00)
Average Cost Per Click (CPC) in Kwanza
The average CPC for display ads is around 1,200 Kwanza or $2.00.
68%
Mobile Ad Penetration Rate
Mobile devices account for 68% of digital ad impressions, highlighting mobile-first strategies.
65%
Ad Viewability Rate
Approximately 65% of display ads are viewed for at least 1 second, indicating good ad visibility.
Angola's digital advertising sector is expanding rapidly, with a CTR of 0.45% reflecting increased user engagement. The rise in ad spend to $120 million demonstrates growing investment in online marketing efforts. Mobile advertising dominates, with 68% of impressions on smartphones, underscoring the importance of mobile-friendly campaigns.
Despite the positive growth, ad viewability remains at 65%, suggesting room for improvement in ad placement and targeting. As digital infrastructure improves, Angola's advertising effectiveness is expected to increase, attracting more local and international brands to invest in the digital space.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.