Cross-Border E-commerce Statistics in Romania (2026)

Romania’s cross-border e-commerce sector has experienced rapid growth, with revenues reaching approximately $4.2 billion in 2026. A significant 38% of consumers now prefer buying from international vendors, driven by a broader product range and competitive pricing. The average transaction value has risen to $115, reflecting increased consumer confidence and digital literacy. Mobile devices dominate shopping behaviors, accounting for 72% of cross-border purchases, highlighting the importance of mobile-optimized platforms.

The expanding buyer base, totaling around 9.5 million individuals, underscores Romania’s increasing integration into the global digital economy. Businesses focusing on seamless cross-border payment options, localized customer service, and efficient logistics are likely to capitalize on this trend. As digital infrastructure continues improving, cross-border e-commerce is set to become a vital component of Romania’s retail landscape, fostering international trade and consumer choice.