E-commerce Statistics in Armenia (2026)

Armenia's cross-border e-commerce sector is projected to reach USD 1.2 billion in 2026, driven by increased internet penetration and improved payment solutions. The number of active consumers engaging in international online shopping is expected to hit 1.8 million, reflecting a significant growth in digital trade participation. Mobile commerce continues to dominate, accounting for nearly 70% of transactions, emphasizing the importance of mobile-friendly platforms.

Electronics and fashion remain the leading categories for Armenian cross-border buyers, indicating strong demand for global brands. The average spend per shopper is estimated at USD 670 annually, highlighting consumers' willingness to invest in quality products from abroad. Continued infrastructural improvements and digital literacy initiatives are likely to further boost Armenia's cross-border e-commerce market in the coming years.