A$35 billion (approx. USD 24.5 billion)
Total Cross-Border E-commerce Sales
Projected total value of cross-border e-commerce sales in Australia in 2026.
8.2 million
Number of Online Shoppers Engaged in Cross-Border Purchases
Number of Australians participating in cross-border online shopping in 2026.
A$430 (approx. USD 300)
Average Transaction Value
Average value per cross-border purchase by Australian consumers.
China, USA, UK, Japan, Germany
Top Destination Countries for Purchases
Main countries where Australians shop cross-border in 2026.
18%
Percentage of Retail Sales via Cross-Border E-commerce
Share of total retail sales conducted through cross-border online channels in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.