By 2026, social commerce in the Republic of Congo has seen rapid growth, with over 3.2 million active users. The penetration rate of 45% among internet users indicates a significant shift towards mobile and social-based shopping. Local platforms like Facebook and WhatsApp continue to dominate, facilitating both product discovery and transactions. The average monthly spend of USD 85 reflects increased trust and familiarity with digital commerce channels.
Mobile commerce is the driving force behind this expansion, with a 60% rise in transactions over the past four years. Younger demographics and urban populations are leading adoption, while improved internet infrastructure supports broader access. Businesses are leveraging social media to reach consumers directly, fostering a vibrant digital marketplace that contributes notably to the economy and digital inclusion efforts.