By 2026, Instagram has become a crucial platform for social commerce in the Republic of Congo, with over 4.2 million active users. The penetration rate of 28% indicates a significant portion of users engaging in shopping activities, reflecting growing digital adoption and mobile commerce trends. Small and medium-sized enterprises are increasingly leveraging Instagram Shops to reach local consumers, boosting overall sales and digital visibility.
The social commerce ecosystem is expanding rapidly, generating approximately USD 203 million in revenue in 2026. Average monthly spending per user has risen to USD 65, highlighting increased consumer trust and platform integration. As Instagram continues to develop its shopping features, more Congolese entrepreneurs are expected to adopt social selling, further fueling economic growth and digital transformation.