E-commerce in the Republic of Congo has seen significant growth, with total sales reaching approximately USD 420 million in 2026. The average return rate of 12.5% reflects improved logistics and consumer awareness, yet suggests room for reduction through better product descriptions and customer service. The rise in active online shoppers, now over 2.3 million, indicates expanding digital adoption across urban and rural areas.
The average order value of USD 65 highlights a shift towards mid-range product purchases, contributing to the overall economic impact of e-commerce. Return volumes, totaling USD 52.5 million, underscore the importance of efficient return policies. As the market matures, businesses are focusing on minimizing returns and enhancing customer satisfaction to sustain growth and competitiveness in the digital economy.