The Republic of Congo is experiencing rapid growth in connected TV advertising, with a projected spend of $5.2 million in 2026. As internet penetration rises, more Congolese households are adopting smart TVs and streaming devices, boosting the reach of digital ads. This growth reflects increased consumer engagement and the shift towards digital media consumption in the country.
Digital ad penetration via CTV is expected to reach 42%, driven by expanding broadband infrastructure and mobile internet access. Advertisers are increasingly investing in targeted, personalized campaigns on connected TVs to reach urban and rural audiences alike. The average ad spend per household indicates a rising willingness among businesses to allocate budgets toward digital video advertising, highlighting evolving marketing strategies.