62%
Cart Abandonment Rate
Percentage of online shopping carts abandoned in 2026
$150 million
Total E-commerce Revenue
Projected e-commerce sales in the Republic of Congo for 2026
1.2 million
Number of Online Shoppers
Estimated active online consumers in 2026
78%
Mobile Commerce Penetration
Share of e-commerce transactions via mobile devices
45%
Internet Penetration Rate
Percentage of population with internet access in 2026
The Republic of Congo's e-commerce sector has seen significant growth, with total revenues reaching approximately $150 million in 2026. Despite this, the cart abandonment rate remains high at 62%, highlighting issues such as payment security and logistical challenges. Mobile commerce continues to dominate, accounting for 78% of transactions, driven by increased smartphone adoption and improving network infrastructure.
Internet access remains a barrier, with only 45% of the population connected in 2026. Efforts to expand broadband and mobile internet are crucial for further growth. The surge in online shoppers, estimated at 1.2 million, reflects a growing digital economy, but addressing cart abandonment and infrastructure gaps will be vital to sustain momentum and boost e-commerce profitability.
Frequently Asked Questions
What are the main reasons for high cart abandonment in the Republic of Congo?
Key reasons include payment security concerns, limited delivery options, and website usability issues.
How is mobile commerce impacting e-commerce growth in the country?
Mobile commerce is a major driver, accounting for 78% of transactions, due to widespread smartphone use and improved mobile networks.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.