1.2 million
Number of social commerce users
Puerto Rico's population engaged in social commerce in 2026
USD 85
Average monthly social commerce expenditure
Average amount spent per user monthly on social platforms
65%
Percentage of users shopping via social media
Proportion of social media users participating in shopping activities
Instagram
Most popular social commerce platform
Leading platform for social shopping in Puerto Rico
54% women, 46% men
Gender distribution of social commerce users
Gender engagement in social commerce activities
By 2026, Puerto Rico has seen a significant rise in social commerce users, with 1.2 million actively shopping via social media platforms. The average user spends about USD 85 monthly, reflecting increased trust and convenience in online social shopping. Instagram remains the dominant platform, capitalizing on its visual appeal and influencer presence, which drives engagement across diverse demographics.
Gender distribution shows women slightly outnumber men in social commerce participation, indicating targeted marketing opportunities. The high engagement rate underscores social media's role as a primary shopping channel, especially among younger consumers aged 18-34. This trend suggests continued growth in social commerce adoption, fueled by expanding digital infrastructure and mobile device usage in Puerto Rico.
Frequently Asked Questions
What are the main social commerce platforms in Puerto Rico?
Instagram, Facebook, and TikTok are the top platforms, with Instagram leading due to its visual focus and influencer networks.
How has social commerce impacted traditional retail in Puerto Rico?
Social commerce has shifted consumer spending online, increasing sales for local brands and reducing foot traffic in brick-and-mortar stores.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.