Instagram Shopping Social Commerce Statistics in Puerto Rico (2026)

By 2026, Puerto Rico's Instagram user base has grown significantly, with over 820,000 active users leveraging the platform for shopping. The surge in social commerce activity has led to a total revenue estimate of $93 million USD, reflecting increased consumer trust and platform enhancements. Consumers are spending an average of $150 USD monthly, indicating strong engagement and the importance of Instagram as a retail channel.

Businesses in Puerto Rico are increasingly adopting Instagram Shopping, with a conversion rate of 4.5%. This growth is driven by improved features, targeted advertising, and the island's expanding e-commerce infrastructure. The rising trend highlights how social commerce is becoming a vital component of Puerto Rico's retail landscape, especially among younger demographics and small to medium-sized enterprises.