Puerto Rico's digital advertising landscape in 2026 shows significant growth, with total digital ad spend reaching 45 million USD. Connected TV advertising continues to expand, accounting for 12 million USD of this spend, reflecting its importance in reaching engaged audiences. The average weekly viewership of connected TV content has increased to 9.4 hours, demonstrating heightened consumer consumption and the effectiveness of CTV ads in capturing attention.
The proliferation of smart TVs has contributed to the rise in connected TV devices, now totaling 1.2 million. This growth aligns with high digital penetration, where approximately 78% of internet users are exposed to connected TV ads. Marketers are increasingly leveraging CTV platforms to target Puerto Rican consumers, capitalizing on their rising screen time and digital engagement for better campaign outcomes.