4.8%
Average Video Thumbnail CTR
Higher than the European average, indicating effective thumbnail strategies
1.35 hours
Monthly Video Consumption
Average Polish user spends over an hour and a half daily on video content
PLN 1.2 billion (€260 million)
Digital Ad Spend on Video
Significant growth in video advertising investments
78%
Percentage of Marketers Using Video
Majority of Polish brands incorporate video in their marketing strategies
9.3%
Video Content Engagement Rate
Engagement rates have increased with short-form videos gaining popularity
Poland's digital landscape in 2026 shows a strong emphasis on video marketing, with a CTR of 4.8% for video thumbnails. This rate surpasses many neighboring countries, reflecting effective content strategies. The average user consumes over 1.35 hours daily, indicating high engagement levels that marketers are leveraging to boost brand visibility and conversion.
Investments in video advertising are growing rapidly, reaching PLN 1.2 billion (€260 million). With 78% of marketers utilizing video content, Poland's market is becoming more competitive. Engagement rates are rising, especially with the rise of short-form videos, making it an essential component of digital marketing efforts.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.