Poland's mobile video consumption continues to surge, with nearly 24 million users engaging daily for an average of 1 hour 45 minutes. The rapid adoption of smartphones, now at 89%, fuels this growth, making mobile a primary platform for entertainment and marketing. Businesses increasingly allocate funds to mobile advertising, with a spend of around PLN 2.8 billion in 2026, reflecting the sector's expanding importance.
The effectiveness of mobile marketing is evident through engagement rates reaching 7.2%, indicating high user interaction with video ads. As digital infrastructure improves and 5G becomes widespread, Poland's mobile digital ecosystem is expected to grow further, offering brands new opportunities for targeted, immersive marketing campaigns tailored to the mobile-first audience.