€420 million
Total Connected TV Ad Spend
Poland's connected TV ad spend projected to reach €420 million in 2026, reflecting rapid digital ad growth.
2 hours 15 minutes
Average Daily CTV Usage per User
Polish users are engaging with connected TV platforms for over 2 hours daily, indicating high content consumption.
7.5 million
Number of Connected TV Households
Approximately 7.5 million households in Poland have access to connected TV devices in 2026.
68%
CTV Advertising Reach
Nearly 68% of Polish internet users are reachable via connected TV advertising.
€170 million
Digital Ad Revenue from CTV
Connected TV contributes €170 million to digital ad revenues in Poland for 2026.
Poland's connected TV advertising market is experiencing significant growth, driven by increased adoption of smart TVs and streaming platforms. Advertisers are shifting budgets towards CTV to reach the digitally savvy Polish population, resulting in higher engagement rates and more targeted campaigns.
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The rise in connected TV usage in Poland signals a shift in consumer media consumption, offering brands a unique platform for personalized advertising. As the market matures, expect more innovative ad formats and increased investment from both local and international firms seeking to capitalize on this trend.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.