Poland's e-commerce sector in 2026 faces a cart abandonment rate of approximately 68%, reflecting ongoing challenges in converting browsers into buyers. Despite high digital payment adoption at 78%, factors such as checkout complexity and delivery costs influence abandonment. The average order value has increased to PLN 320, indicating growing consumer confidence and spending power online.
Mobile commerce continues to grow with a 45% checkout rate via smartphones, emphasizing the importance of mobile-optimized platforms. Return rates are relatively low at 12%, suggesting improved product descriptions and customer satisfaction. These trends showcase Poland's evolving e-commerce landscape, driven by technological advancements and increasing digital literacy.