Peru's digital advertising landscape has seen significant growth, with a PPC impression share reaching 35% in 2026. The total ad spend has topped $1.2 billion USD, reflecting increased investment by local and international brands. The rise in active campaigns, now around 150,000, indicates a competitive and expanding PPC market driven by mobile and social media platforms.
The average click-through rate of 4.8% demonstrates effective targeting and engaging ad content, while CPC has stabilized at approximately S/. 3.50. These metrics show a matured digital advertising environment in Peru, with businesses leveraging data-driven strategies to optimize their ROI in a rapidly evolving digital economy.