Connected TV Advertising Statistics in Peru (2026)

Peru's connected TV advertising market is booming in 2026, with ad spend reaching $150 million. The rapid adoption of smart TVs and streaming devices has driven significant growth, making connected TV a central part of digital marketing strategies. Audience engagement is high, with users spending over 12 hours weekly on connected TV platforms, presenting lucrative opportunities for brands targeting Peruvian consumers.

The overall digital advertising revenue in Peru has surpassed $500 million, reflecting a shift towards more personalized and targeted advertising formats. The high penetration rate of connected TVs, now at 65%, indicates widespread access and increasing consumer interaction. Marketers are leveraging these platforms to improve ad effectiveness, with engagement rates nearing 5%, signaling a mature digital landscape in Peru for 2026.