$45 million
Connected TV Ad Spend (USD)
Total digital advertising expenditure on connected TV in Paraguay in 2026.
65%
Market Penetration of Connected TV
Percentage of households with connected TV devices in Paraguay.
3.8 million
Number of Connected TV Users
Estimated number of connected TV users in Paraguay.
$11.80
Digital Ad Spend per Capita (USD)
Average digital advertising spend per person in Paraguay.
28%
Share of Digital Ad Budget on Connected TV
Proportion of digital ad budget allocated to connected TV advertising.
The average digital ad spend per capita continues to increase, now at $11.80, indicating a shift towards premium digital content consumption. Marketers are dedicating nearly 28% of their digital advertising budgets to connected TV, highlighting its growing significance in Paraguay's digital marketing ecosystem. This trend suggests a strategic move towards more targeted, immersive advertising experiences that resonate with local consumers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.