By 2026, social media usage in Papua New Guinea has surged, with 4.2 million users actively engaging in social commerce activities. Over 65% of internet users participate in online buying and selling, reflecting the country's growing digital integration. The transaction volume reaching USD 120 million indicates significant market potential, driven by increased smartphone penetration and mobile internet access across urban and rural areas.
The average monthly spend per user is approximately USD 28, highlighting moderate but consistent online purchasing behavior. Facebook remains the dominant platform for social commerce, leveraging its wide reach and ease of use. As digital literacy improves, social commerce is poised to expand further, transforming traditional retail and empowering local entrepreneurs in Papua New Guinea.