2.5 million
Total Instagram Users
Number of Instagram users in Papua New Guinea in 2026
38%
Social Commerce Penetration Rate
Percentage of social media users engaging in social commerce
USD 45
Average Monthly Spending on Instagram Shopping
Average amount spent per user on Instagram shopping
12,000
Number of Businesses Using Instagram Shopping
Number of local businesses leveraging Instagram for sales
22% annually
Growth Rate of Social Commerce Transactions
Yearly increase in social commerce transactions in PNG
The rise of social commerce in PNG reflects increased internet penetration and smartphone adoption. As more businesses embrace Instagram Shopping, the ecosystem's growth is expected to accelerate, fostering new opportunities for entrepreneurs and brands. Continued investment in digital infrastructure will further enhance e-commerce capabilities across the country.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.