In Panama, the cart abandonment rate remains high at 62%, driven by factors like limited payment options and delivery concerns. Despite rapid digital growth, many consumers hesitate at checkout, indicating opportunities for improved payment solutions and streamlined logistics. The total e-commerce revenue reaching $1.2 billion reflects increasing online shopping adoption among Panamanians, with a substantial digital-savvy population of 2.5 million online buyers.
Mobile commerce now accounts for 45% of total online sales, highlighting the importance of mobile-friendly platforms. The average transaction value of $85 suggests consumers are increasingly willing to spend online, especially on electronics and fashion. Continued infrastructure investments and digital payment innovations are expected to reduce cart abandonment further, boosting Panama's e-commerce ecosystem in 2026.