Video Thumbnail CTR Statistics in Pakistan (2026)

In 2026, Pakistan's video thumbnail CTR stands at approximately 4.2%, indicating steady engagement growth. Entertainment and comedy videos outperform other categories with a CTR of 6.5%, driven by popular local content creators. Viewers spend nearly 2.8 minutes on average per video, showcasing increased content consumption and engagement across digital platforms. Mobile devices dominate viewing habits, accounting for 78% of video plays, emphasizing the importance of mobile-optimized content.

Digital marketers in Pakistan are seeing an average CPC of ₨ 45, roughly $0.25 USD, making video advertising cost-effective in reaching targeted audiences. The rising engagement rates reflect the country's expanding internet penetration and digital literacy. As local content continues to grow in quality and relevance, brands are investing more in video marketing to capitalize on the high mobile consumption and increasing online video consumption trends.