45 million
Total Social Commerce Users
Number of social commerce users in Pakistan in 2026
PKR 4,200 (~$25)
Average Monthly Spending
Average amount spent per user on social commerce platforms each month
55% women, 45% men
Gender Distribution
Gender split among social commerce users
60%
Age Group 18-24
Percentage of users aged 18-24 engaging in social commerce
70% urban, 30% rural
Urban vs Rural Usage
Distribution of social commerce activity between urban and rural areas
Pakistan's social commerce landscape in 2026 shows rapid growth, with 45 million active users, predominantly young and urban. Women are slightly more engaged, reflecting shifting shopping behaviors and increased access to digital devices. The average monthly expenditure indicates a maturing market, with consumers increasingly trusting social platforms for purchasing a range of products, from fashion to electronics.
The data suggests that social commerce is becoming a crucial channel for small businesses and entrepreneurs, especially in urban centers. Rural areas are catching up, aided by better internet infrastructure. As digital literacy improves, Pakistan's social commerce ecosystem is expected to expand further, fostering economic opportunities and enhancing consumer convenience across the country.
Frequently Asked Questions
What are the main social commerce platforms in Pakistan in 2026?
Platforms like Daraz, Facebook Marketplace, and Instagram Shops dominate, with increasing integration of local payment solutions.
How is social commerce impacting traditional retail in Pakistan?
It is supplementing traditional retail, enabling small businesses to reach wider audiences and offering consumers more diverse shopping options.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.