Instagram Shopping & Social Commerce Statistics in Pakistan (2026)

By 2026, Pakistan's Instagram user base has grown significantly, with 45 million active users. Nearly 38% of these users participate in social commerce by utilizing Instagram Shopping features. This growth indicates a robust shift towards online purchasing, driven by increased smartphone penetration and improved internet connectivity. Local brands and small businesses are capitalizing on this trend to reach wider audiences and increase their revenue streams.

The social commerce market in Pakistan is valued at approximately PKR 180 billion, with an average user spending about PKR 8,500 monthly. The adoption of Instagram Shopping has empowered over a quarter-million businesses to sell directly through the platform. These developments suggest a rapidly expanding digital economy, fostering entrepreneurship and providing consumers with more convenient shopping options via social media.