Connected TV Advertising Statistics in Pakistan (2026)

Pakistan's connected TV advertising sector is experiencing rapid growth, with an estimated spend of $120 million in 2026. The increasing penetration of smart TVs and affordable internet access are fueling this expansion. Advertisers are shifting budgets towards digital platforms, especially connected TV, due to its high engagement rate and targeted advertising capabilities. As a result, connected TV holds nearly 45% of the country's digital ad market share, reflecting its rising importance.

The number of connected TV users has reached approximately 25 million, with users spending around 14 hours weekly on connected TV platforms. This trend indicates a significant shift in how Pakistanis consume media, favoring on-demand and interactive content. Digital advertising revenue per capita continues to grow, reaching about $4.80, underscoring the increasing monetization opportunities for brands targeting connected TV audiences.