65%
Average Cart Abandonment Rate
Reflecting consumer hesitation and checkout issues in Pakistan's online shopping sector.
₹12,500 ($75)
Average Transaction Value
Average value per online purchase, indicating growing consumer spending power.
78%
Mobile Commerce Penetration
Majority of online shopping conducted via smartphones in Pakistan.
PKR 1.2 trillion ($7.2 billion)
E-commerce Revenue
Total estimated revenue generated from online sales in 2026.
45 million
Number of E-commerce Users
Growing digital population engaging in online shopping activities.
Pakistan's e-commerce sector in 2026 faces high cart abandonment rates at around 65%, mainly due to payment security concerns and limited user trust. Despite this, online shopping continues to grow rapidly, driven by increased mobile device usage and improved internet infrastructure. The average transaction value has risen to ₹12,500, reflecting increased consumer confidence and purchasing power.
The sector's revenue has reached approximately PKR 1.2 trillion with around 45 million active users. Mobile commerce now dominates, accounting for 78% of transactions, underscoring the importance of mobile-friendly platforms. As digital adoption accelerates, businesses are focusing on enhancing user experience and payment security to reduce cart abandonment and boost sales.
Frequently Asked Questions
What are the main reasons for high cart abandonment in Pakistan?
Common reasons include payment security concerns, complicated checkout processes, and limited trust in online sellers.
How is mobile commerce impacting Pakistan's e-commerce growth?
Mobile commerce is the primary driver, with 78% of transactions conducted via smartphones, making mobile optimization crucial for success.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.