150 million
Social commerce market value (OMR)
Oman social commerce market projected in 2026
42%
Percentage of online shoppers using social commerce
Omani consumers engaging in social commerce in 2026
Instagram
Most popular social commerce platform
Leading social platform for commerce in Oman
45
Average monthly social commerce spending per user (OMR)
Average spending per social shopper in Oman
12,000
Number of active social commerce sellers
Omani vendors selling via social platforms in 2026
Oman’s social commerce sector is experiencing rapid growth, driven by increased smartphone penetration and digital literacy. With a projected market value of 150 million OMR in 2026, more consumers are turning to social platforms like Instagram and Snapchat for shopping. The majority of online shoppers now prefer social commerce, indicating a shift in retail habits and a rise in influencer marketing.
The average monthly spend per social shopper has reached 45 OM, reflecting higher consumer confidence and trust in online transactions. Local vendors are expanding their online presence, with around 12,000 active sellers. This trend signifies Oman’s evolving digital economy, where social commerce becomes a vital component of retail and entrepreneurship, fostering new opportunities for small businesses and consumers alike.
Frequently Asked Questions
What are the most popular social commerce categories in Oman?
Fashion, beauty products, and electronics are the top categories, with consumer preferences shifting toward trendy and affordable items.
How has social media influenced shopping behavior in Oman?
Social media has increased product discovery and peer recommendations, making shopping more interactive and personalized for Omani consumers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.