45 minutes
Average daily short-form video consumption
Omani internet users in 2026
72%
Percentage of brands using short-form videos
Omani businesses adopting video marketing
TikTok
Top platform for short-form videos in Oman
Most popular app among Omani youth
OMR 1.2 million (~$3.1 million)
Average advertising spend on short-form videos
Annual marketing budgets in Oman
35%
Growth rate of short-form video content creation
Year-over-year increase in Oman’s content creators
In 2026, Oman has seen a significant rise in short-form video consumption, with an average of 45 minutes daily among internet users. Brands are increasingly leveraging platforms like TikTok, which remains the dominant platform for engaging young audiences. The advertising spend on short videos continues to grow, reflecting the shifting marketing strategies towards more dynamic content formats.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.