In 2026, Oman's digital advertising landscape is marked by a total spend of approximately $120 million USD, reflecting growing confidence in online shopping channels. E-commerce revenue stands at around 45 million Omani Rials, driven by increased smartphone penetration and improved payment infrastructure. Shopping ads are predominantly mobile-focused, accounting for 65% of ad impressions, indicating consumers' preference for mobile devices while browsing and purchasing online.
The average CTR for shopping ads in Oman has increased to 3.8%, suggesting more effective targeting and ad relevance. The conversion rate has also improved to 4.2%, highlighting enhanced user experience and streamlined checkout processes. These trends point toward a maturing digital market where advertisers optimize campaigns to reach Oman’s increasingly digital-savvy population, fostering sustained e-commerce growth.