In 2026, Oman continues to see a dominant mobile search share of 78%, reflecting the country's increasing reliance on smartphones for online activities. Digital ad spending has grown significantly, reaching OM 150 million, driven by expanding e-commerce platforms and consumer engagement. The surge in mobile user penetration to 92% indicates widespread smartphone adoption, fueling targeted marketing strategies and personalized advertising campaigns.
Businesses in Oman are leveraging mobile marketing more than ever, with the average CPC remaining competitive at OM 0.20. E-commerce revenue, primarily through mobile devices, has surpassed OM 420 million, showcasing the country's shift toward digital commerce. This trend highlights the importance of mobile-first approaches for marketers aiming to capture Oman’s digitally active population and capitalize on emerging online shopping behaviors.