Afghanistan's mobile search share is projected to reach 78% in 2026, reflecting the country's increasing reliance on smartphones for information access. The expansion of mobile internet infrastructure and affordable devices have propelled this growth, making mobile the primary digital channel for users. Digital advertising is expected to see significant investments, reaching around $35 million, indicating a maturing digital marketing landscape.
With 65% of the population accessing the internet via mobile devices, businesses are focusing more on mobile-first strategies. Average search session durations are around 4.2 minutes, showing engaged users. Moreover, mobile commerce is booming, with revenues estimated at $150 million, driven by improved online payment systems and rising consumer trust in mobile shopping platforms.