Armenia's mobile search share has risen to 78% in 2026, reflecting the country's increasing reliance on smartphones for online activities. The surge in mobile internet users, now totaling 2.5 million, demonstrates the expanding digital connectivity. Digital advertising expenditure has grown to USD 45 million, driven by local businesses focusing on mobile marketing strategies to reach their target audiences effectively.
Mobile eCommerce continues to thrive, with 65% of online shoppers preferring mobile platforms. Google dominates the search engine landscape, holding 93% market share, highlighting the importance of mobile SEO for Armenian businesses. This digital momentum signifies a shift towards more integrated and mobile-centric marketing approaches, shaping Armenia's digital economy.