Oman’s e-commerce sector is rapidly expanding, driven by increased smartphone adoption and improved digital infrastructure. Mobile commerce now accounts for over three-quarters of online transactions, reflecting a shift towards mobile-first shopping behaviors among Omanis. The total revenue from e-commerce in 2026 has reached approximately 1.2 billion OMR, indicating strong consumer confidence and digital payment adoption.
The average transaction value suggests consumers are increasingly purchasing higher-value items online, supported by secure payment options. The annual growth rate of 22% highlights a vibrant digital economy with expanding online retail opportunities. As internet penetration deepens, Oman’s e-commerce ecosystem is poised for sustained growth, benefiting both consumers and local businesses looking to expand digitally.