In 2026, Facebook remains a dominant social media platform in Oman with over 3.2 million active users, representing a significant portion of the population. The average user spends nearly two hours daily on Facebook, indicating high engagement levels. Businesses continue to allocate substantial marketing budgets, with an average spend of USD 8,500 per company, reflecting the platform's importance for advertising and brand awareness.
The ad revenue generated via Facebook in Oman has reached USD 120 million, showcasing robust digital advertising growth. Engagement rates remain healthy at 3.8%, suggesting content relevance and targeted advertising effectiveness. As digital literacy and internet access expand, Facebook's role in Oman’s marketing ecosystem is expected to strengthen further, providing brands with valuable opportunities for customer engagement.