In 2026, Oman’s digital advertising landscape continues to grow, with an average CPC of $0.45, reflecting increasing competition among advertisers. The CPM stands at $4.20, indicating a competitive environment for brand visibility. Businesses are investing heavily in Facebook ads, with a total digital ad spend reaching approximately USD 150 million, showcasing the country’s commitment to digital marketing strategies.
Facebook’s advertising reach in Oman has expanded to over 3.2 million users, representing a significant portion of the population. Around 65% of Omani businesses now utilize Facebook ads, highlighting the platform’s effectiveness in reaching local consumers. As digital adoption accelerates, Oman’s marketing ecosystem is expected to become more sophisticated, emphasizing targeted advertising and data-driven campaigns.