In 2026, Algeria's average CPC for Facebook ads is estimated at $0.35, reflecting increased digital competition and ad relevance. The CPM has risen to $4.50, indicating a steady investment in targeted advertising. Total ad expenditure has climbed to $150 million, showcasing growing digital marketing efforts among local businesses, especially in retail and services sectors. Engagement rates remain strong at over 6%, highlighting active user interaction with advertising content.
Algeria's digital advertising landscape is expanding rapidly, with approximately 250,000 active advertisers utilizing Facebook's platform. This growth is driven by increased internet penetration and smartphone usage. Marketers are focusing on personalized ad campaigns to reach diverse demographics, optimizing ad spend efficiency. As digital adoption accelerates, Facebook remains a vital channel for brands aiming to connect with Algerian consumers effectively in 2026.