In 2026, Antigua and Barbuda's average Facebook ad cost is estimated at $3.50 per click, reflecting increased digital marketing investment. Monthly PPC expenditure has risen to approximately $120,000, driven by growing local businesses seeking regional reach. Digital ad penetration stands at 68%, indicating a significant shift toward online marketing in the tourism and hospitality sectors.
The average CTR of 2.7% suggests effective ad engagement among target audiences. With over 1,200 small businesses actively utilizing Facebook ads, the country is witnessing a robust digital advertising ecosystem. This trend supports local economic growth and enhances brand visibility across Caribbean markets, emphasizing the importance of targeted PPC campaigns in 2026.