In 2026, Oman’s display advertising CTR is projected at 0.35%, reflecting increased digital engagement and targeted ad strategies. The total paid ad spend is expected to reach USD 210 million, with a significant portion directed towards mobile platforms, which account for 68% of ad impressions. This indicates a strong shift towards mobile-centric advertising, driven by widespread smartphone adoption and internet connectivity, making digital ads more effective and engaging.
Oman’s digital ad revenue is estimated at approximately USD 208 million, demonstrating the growing importance of online marketing in the country's economy. The ad engagement rate, at 4.2%, suggests that consumers are increasingly responsive to well-targeted display ads. As digital literacy rises, businesses are likely to allocate more budget to PPC and paid advertising campaigns, further boosting the sector's growth and effectiveness in Oman.