In Norway, the average CTR for video thumbnails has increased to 7.8% in 2026, reflecting the rising effectiveness of visual cues in digital advertising. Consumers are engaging more with video content, spending nearly three minutes on average per video, indicating a strong appetite for short-form and engaging media. Brands are increasingly investing in video ads, with over 80% leveraging this format to reach their target audiences effectively.
YouTube remains the dominant platform for video advertising in Norway, capturing 65% of the market share. The average CPM for video ads has risen slightly to NOK 150, reflecting higher competition and ad quality. As digital maturity grows, Norwegian companies are prioritizing personalized, visually appealing videos to boost engagement and conversion rates, aligning with broader digital transformation trends across Scandinavia.