In 2026, Norwegians spend nearly two hours daily on mobile videos, reflecting high engagement levels driven by popular platforms like YouTube and TikTok. The shift towards mobile-first content consumption continues to influence advertisers to allocate a significant portion of their digital marketing budgets to mobile video ads, reaching a broad audience across demographic groups.
Norwegian consumers demonstrate strong daily video engagement, encouraging brands to develop more personalized and interactive video campaigns. With mobile ad spend reaching approximately USD 130 million, companies are leveraging innovative formats like short clips and vertical videos to boost visibility and user interaction, solidifying Norway's position as a digital marketing leader in Scandinavia.