Connected TV Advertising Statistics in Norway (2026)

Norway's connected TV advertising market is experiencing significant growth, with total digital ad spend reaching USD 1.2 billion in 2026. The high penetration rate of 78% indicates widespread adoption of connected TVs among households, making it a prime channel for targeted advertising. The allocation of 45% of digital ad budgets to connected TV reflects its importance for brands aiming to engage viewers in a more immersive environment.

User engagement remains strong, with average ad view times of 22 minutes daily. The expanding user base of approximately 3.8 million Norwegians underscores the market's potential for advertisers to reach a highly connected and receptive audience. As the industry evolves, connected TV is likely to become increasingly central to Norway's digital advertising strategies, driven by technological advancements and changing consumer habits.