1.8 million
Total social commerce users
North Macedonia's internet-connected population engaging in social commerce
65%
Percentage of active social buyers
Proportion of social media users making purchases via social platforms
€320
Average social commerce spend per user
Average online social shopping expenditure per user in 2026
Facebook,Instagram,TikTok
Top social platforms used
Leading social media apps for commerce in North Macedonia
78%
Mobile social commerce penetration
Share of social commerce transactions completed via mobile devices
By 2026, North Macedonia's social commerce market has expanded significantly, with 1.8 million users actively engaging in online shopping through social media. The majority of these users are under 35, favoring platforms like Instagram and TikTok for their shopping needs. This growth reflects increased internet penetration and digital literacy across urban and rural areas, fostering a vibrant online shopping ecosystem.
The average expenditure per social commerce user has risen to €320, driven by improved payment options and expanded product offerings. Mobile devices dominate transactions, accounting for 78% of all social commerce activity. Businesses are leveraging targeted advertising and influencer marketing to reach diverse demographic segments, further fueling the sector's rapid expansion.
Frequently Asked Questions
What are the most popular social commerce platforms in North Macedonia?
Facebook, Instagram, and TikTok are the leading platforms for social commerce, attracting most users.
How has social commerce impacted traditional retail in North Macedonia?
Social commerce has increased consumer convenience and expanded market reach, supplementing traditional retail channels.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.