Instagram Shopping and Social Commerce Statistics in North Macedonia (2026)

By 2026, North Macedonia has seen a significant rise in Instagram Shopping users, with over 1.2 million active users engaging in social commerce, reflecting increased digital adoption. The social commerce sector generated approximately €78 million, indicating a strong shift towards digital retail channels. With nearly one-third of the population shopping via Instagram, businesses are leveraging visual platforms to reach consumers effectively.

The average monthly spend per user has grown to €45, driven by enhanced platform features and consumer trust. Transaction volumes through Instagram Shopping have surged by 65%, demonstrating rapid growth in social-driven sales. This trend highlights North Macedonia's evolving digital economy and the importance of social media in retail strategies for 2026.