In North Macedonia, email marketing continues to demonstrate a solid ROI in 2026, with an average ROI of USD 45.30 per campaign. The open rate has slightly increased to 22.5%, driven by improved targeting and personalized content. Mobile engagement remains dominant, accounting for over two-thirds of email interactions, emphasizing the importance of mobile-optimized campaigns for local businesses.
Despite moderate open and click-through rates, North Macedonian marketers are seeing steady growth in conversions, reaching 2.4%. The rising digital literacy and internet penetration support the effectiveness of email marketing as a cost-efficient channel. As local businesses adopt more sophisticated strategies, email marketing is expected to further boost ROI and customer retention across various sectors.