E-commerce Return Rate Statistics in North Macedonia (2026)

In 2026, North Macedonia's e-commerce return rate stands at 8.5%, reflecting improved logistics and consumer confidence. The average refund time has decreased to 4.2 days, indicating efficient processing systems. With 65% of the population shopping online, digital retail is rapidly expanding, driven by increased smartphone usage and internet penetration. Mobile commerce accounts for 72% of sales, emphasizing the importance of mobile-friendly platforms in the market.

E-commerce sales in North Macedonia reached approximately €950 million in 2026, showcasing robust growth over previous years. The rise in online shopping has prompted retailers to optimize return policies and logistics to enhance customer satisfaction. As the digital economy matures, further innovations in payment, delivery, and customer service are expected, fostering a more dynamic and competitive e-commerce environment.