Connected TV Advertising Statistics in North Macedonia (2026)

In 2026, North Macedonia's digital advertising market continues to grow, with total ad spend reaching around $45 million USD. Connected TV advertising accounts for nearly 27% of the total digital ad expenditure, reflecting rising consumer engagement with smart TVs and streaming platforms. The high penetration rate of 65% smart TVs indicates a significant opportunity for brands to target viewers through connected TV channels.

The digital landscape shows that 78% of the population now regularly encounters digital ads, with an average of over two hours daily spent on connected TV platforms. This shift highlights the increasing importance of connected TV in marketing strategies. As consumer media consumption becomes more digital and on-demand, advertisers are investing more heavily in personalized, connected TV campaigns to capture audience attention effectively.