150 million
Number of e-commerce transactions
Reflects growth in online shopping activities
65%
Percentage of digital payments via mobile money
Majority of transactions are mobile-based
$35
Average transaction value (USD)
Average spend per e-commerce purchase
25 million
Number of active e-wallet users
Growing digital wallet adoption
25%
Percentage of e-commerce sales paid via bank cards
Card payments remain significant
Nigeria's e-commerce sector in 2026 demonstrates rapid growth, with over 150 million transactions driven primarily by mobile money solutions that account for 65% of digital payments. The expanding internet infrastructure and smartphone penetration have facilitated increased online shopping, especially among young consumers. The average transaction value remains modest at $35, indicating accessible pricing for most users. Digital wallets are gaining popularity, with 25 million active users, reflecting Nigeria's shift toward cashless payments.
Despite the dominance of mobile money, traditional bank card payments still represent a quarter of e-commerce transactions, showing a diverse payment landscape. The continued adoption of digital payment methods is expected to boost e-commerce volume and enhance financial inclusion. Overall, Nigeria's digital payment ecosystem is robust, poised for further expansion, driven by government initiatives and investments in fintech innovations that cater to a broad demographic spectrum.
Frequently Asked Questions
What is the most popular e-commerce payment method in Nigeria in 2026?
Mobile money is the most popular, accounting for 65% of digital transactions, due to widespread smartphone use and improved mobile infrastructure.
How has the growth of digital payments impacted Nigerian e-commerce?
The rise in digital payments has increased transaction volumes, improved financial inclusion, and supported the growth of local e-commerce platforms.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.