4.8%
Average Video Thumbnail CTR
Video thumbnails in NZ receive an average CTR of 4.8% in 2026, reflecting increased competition and viewer engagement.
1 minute 45 seconds
Average Engagement Time
Consumers in NZ spend approximately 1 minute 45 seconds on marketing videos, indicating high viewer interest and content relevance.
62%
Percentage of Video Ads Viewed Fully
A majority of NZ viewers watch 62% of video ads in 2026, showcasing improved ad relevance and creative quality.
78%
Mobile Video Consumption Rate
Mobile devices account for 78% of video views in NZ, emphasizing the importance of mobile-optimized content.
NZD 0.12
Average Cost per Video View (in NZD)
The average CPC for video ads in NZ is NZD 0.12, reflecting competitive digital advertising markets.
By 2026, New Zealand's digital landscape continues to evolve, with video marketing playing a pivotal role. The increased CTR on thumbnails indicates more effective visual strategies, while higher engagement times suggest content is resonating well with local audiences. The dominance of mobile viewing underscores the need for mobile-first campaigns, ensuring brands capture the attention of on-the-go consumers.
Advertising costs remain competitive, with CPC rates holding steady, encouraging brands to invest more in video ads. The high percentage of fully viewed ads also points to improved ad targeting and creative relevance. As digital maturity grows, Kiwi businesses are leveraging data-driven insights to optimize their video marketing efforts, boosting ROI and brand awareness across diverse platforms.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.